#coffeerehab

So, what's a #coffeerehab?
A most fair and reasonable question. We break it down below.



THE GIST

It's a case of simple math - demand for coffee worldwide is fast beginning to outstrip supply.

With climate change issues, crop pests such as the coffee borer beetle, coffee rust (fungus that attacks coffee crops) and an increasing global population... we could be facing a significant world coffee shortage by as early as 2050.

Coffee roasters need to start looking at ways to improve sustainability and increase yield - from crop to cup.

We reckon that by adhering to a few key principles, we can go a long way towards making coffee go further ...and go a long way toward closing the coffee loop.

Welcome to #coffeerehab

for cafe owners


G'Bros #coffeerehab roasting efficiencies:
Our café blend recipies are generally darker than what you see in the micro-roaster scene.

There are two main reasons for this:

1. By roasting to darker profiles we achieve better carry and cut through milk. This means less coffee (grams) in the basket for every shot poured. We literally make our coffee go further, creating economic benefits for you the café operator.

2. By roasting larger batches with precision control - we minimize roast loss and maximise coffee quality & consistency.

Both of these practices also keep coffee waste to a minimum (through smaller dosing in the basket) and reduce carbon emissions.

We won't make you live beyond your coffee means:
Too often café owners find themselves behind the eight-ball with over or under spec'd equipment.

We work with to make sure your equipment setup is the right fit for you - we want you in for the long haul!

Learn more about our wholesale coffee here.

for the consumer


Still writing this bit...

Visit our blog for more about on #coffeerehab here.



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The light coffee, large dose problem.

The trend toward lightly roasted single origin coffees has seen the coffee-shot dose increase substantially in the last 5 years (up to 28gms in some cases).

In the interests of coffee sustainability & reducing coffee waste - we believe it's time to rethink this approach.

Our blends are specifically engineered to hold their flavor cut beautifully through milk using the least amount of coffee, making our coffee go further & reducing coffee waste.

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Consistency is not a dirty word.

The term 'specialty coffee' is now a heavily diluted one. We believe high-quality premium coffee is the best way forward for delivering a consistent coffee experience in the cup.

All of our premium coffee's are ethically & sustainably sourced - meaning we ensure coffee farmers are paid fairly, & that our customers & consumers alike get good value for their coffee spend.

Couple this with our elite Brambati roasting equipment & coffee lab analytics - & you have a range of coffees that are reliable & deliver on flavor.

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Coffee and technology.

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Re-use, Re-think. Closing the loop.

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