Do you ever stop to think about the impact of that simple, single cup of coffee you had this morning?
“With every single cup of coffee, every scoop of coffee grounds, the silent environmental impact of our industry grows larger.”
On our journey towards #coffeerehab - finding ways to close the loop so coffee waste becomes a thing of the past - we’re meeting a new breed of people who are passionate about coffee, but with a need for real and lasting change, too.
We’re talking to our farmers all over the globe from Papua New Guinea to Nicaragua about sustainable farming practices – farmers who are making their own personal contribution to changing the future.
We’re welcoming in our neighbours and community groups in Melbourne who are repurposing our coffee waste – giving used hessian coffee sacks a second life as mussel transportation bags to local food markets; coffee grounds into compost and coffee husk into chicken coop bedding.
And we’re meeting entrepreneurs like Max Middleweek, who has just created a product that has the potential to change how we think about coffee.
Every 4 seconds, Australians use 113 disposable, non-recyclable coffee cups, sending around 200 million kilograms of spent coffee grounds to landfill every year.
Don’t get us wrong – we love our coffee. But we need to get coffee clever, before our bean obsession has us drowning in waste, reminiscent of a scene out of Wall-E.
Max’s passion for chemistry and coffee fired our imagination.
Max’s passion for problem solving began from a young age, growing up in the UK.
“Everything I’ve done in my career has stemmed from my curiosity for the way for world works. I love asking questions and challenging the status quo.”
It was a natural progression for Max to take up the study of chemistry, which led to a Master’s degree encompassing research, design and creation of clean energy products.
Max’s passion for sustainability was further developed while on the graduate program for Transport for London, working in environmental policy and conducting emissions testing on London air quality.
“I’m driven by trying to solve climate change, and making that relatable. I want to bring it back to the everyday and see how it can be put to use. Zero Impact is allowing me to put this approach to work in a real-life application.”
“I’m driven by curiosity; I need to know the answers. There is nothing more satisfying than solving a problem.”
At Griffiths Brothers we believe that by raising awareness of the growing coffee waste issue, better application of technology, and importantly, greater willingness for the coffee industry to embrace technology, can bring about positive, sustainable change.
Zero Impact is hitting all the right notes – repurposing coffee waste and giving it a second life as a natural, low-emission fuel. We think it’s pretty coffee clever.